About Us

Mary Jane Vaughan is firmly established as one of London’s leading florists. Based in Battersea, we buy exclusively from our neighbour; the New Covent Garden Market, with a commitment to always buying British-grown flowers where possible.

Sustainability and the environment

Our cut flowers and plants are all locally sourced, and British-grown where possible. We also endeavour to use environmentally-friendly methods in our work, which includes minimising our use of floral foam.

After your wedding we encourage you to give flowers to your guests. We can provide squares of brown paper to wrap them in. If flowers do return, we try to donate them. Our green waste is recycled and we use recyclable packaging.

It’s a long journey and there is still more to do, but our passion for the beauty of flowers will lead us to better ways to use our skills in harmony with the planet.

Our people and workplace

Flowers are at the heart of everything we do but it’s our talented, multifaceted team that make us the company we are. As a business we foster a culture of kindness and acceptance, we celebrate diversity and encourage conversation about the world around us. As individuals we learn from each other, lift each other up, share our inspiration and ideas and in doing so produce beautiful, collaborative and thoughtful work. We are proud to be a welcoming, supportive place for all.

Get in touch

Please do contact us – we’d love to hear from you!
You can call us on 020 7385 8400 or e mail info@maryjanevaughan.co.uk to arrange a studio appointment.

Our Team

Mary Jane Vaughan

Director

Growing up, Mary Jane spent the holidays helping out on her father’s flower farm in Colombia before returning to school in England. In time, Mary Jane joined her brothers in the flower business, before branching out on her own to set up her first flower shop in Fulham in 1982. Thirty-five years on, Mary Jane’s love for flowers is as strong as ever, and the driving force behind everything that the company does. From the bold and brave, to the luxurious and lavish, Mary Jane is a design focused leader of her team.

Mary Jane's area of particular interest and skill is experiential event design, large scale installations and weddings. Collaborative and innovative, she has close relationships with the Creative teams at many Catering and Events companies. Mary Jane also takes care of the corporate contract side of the business managing the weekly flowers and design brands such as Coutts Bank, Sky Garden and Fortnum & Mason

Anna Donner

Senior Creative & Client Services

With a background in film marketing, commercials and branding, she’s the first to leap on a creative brief for a product launch or party. Anna brings to our team style and flair in huge quantities and is bold and innovative in her designs. Utterly passionate about flowers from her first job in a flower shop at aged 14 to now, she designs weddings and events with atmosphere and a sensitivity for the way flowers behave in nature.   

Tove Carroll

Head of the Creative Team

Tove moved to floristry after a career in PR as has never looked back. After formal training she joined MJV and has been here for over 10 years. Her delicate touch and eye for the nuances of colour weave a romantic spell over her designs for weddings and she’ll always add her sparkle by making bridal flowers personally. As the Head of the Creative Team, Tove is often the lead on large scale productions including film premieres and installations. Meticulous, organized and a brilliant florist.

Kathleen Elvin

Studio Manager

Kathleen has worked alongside Mary Jane for over 30 years and is responsible for running the studio, organizing event logistics and sourcing all our flowers. You’ll find her at the market every single day buying and topping up her encyclopaedic knowledge of cut flower varieties, foliage and plants.

Victoria Williams

Creative & Client Services

Victoria is our resident romantic – she adores blousy roses, blush pinks and sumptuous designs for weddings and chic, elegant styles for events. Before she joined us Victoria ran her own floristry business and now works in the design studio taking care of proposals for corporate clients and couples.

Monica Meira Vaughan

Digital & Social Media

As Mary Jane’s daughter, Monica grew up around flowers and florists, so the business really is in her dna/genes! Having acquired over ten years experience in marketing and writing professionally, Monica returned to MJV Designs four years ago to work alongside the Creative Team as Digital Marketing & Social Media Director. She’s also a published author and award winning photographer - our website is full of her images and blogs – and with a keen eye for design she is often called on for sketches, layouts and 3D renders.

Peter O'Regan

Director

Peter is a company Director working in partnership with Mary Jane. With a background in business, he manages the finances, company structure and strategy of MJV Designs. On large scale events, Peter takes care of H&S, construction and compliance. As the tallest person in the studio, he’s also called upon to reach vases from the highest shelves!